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Whims of God, Writer's Digest Self-Published Book Awards Honorable Mention Winner
Whims of God, Writer's Digest Self-Published Book Awards Honorable Mention Winner

In January of 2024, I entered my book, Whims of God, in the Writer’s Digest Self-Published Book Awards. In October, I received notice that I’d won Honorable Mention in the Mainstream/Literary Fiction category.


While I wasn’t able to claim top awards, I was thrilled that a respected publication like Writer’s Digest saw merit in my book. Overall, my experience entering the Writer's Digest Self-Published Book Awards was a good one.


However, not all contests are created equal, and some authors have a sour opinion of them in general... which is why you should research like you’re donating a kidney.


The criteria I used to discern between honest and shady narrowed to finances, legitimacy of sponsor, online presence, and prize/s-VS-entry cost (return on investment—ROI). If “Bob’s Writing Contest,” requires a $500 entry fee and a virgin's right kneecap, has no website/internet footprint, can’t confirm judges, and only offers a prize of $50 bucks… run! Run far and fast.


And while some authors are hesitant to pay for any contest, the fact remains that even legitimate and time-honored entities charge submission fees for contests. But even then, research how that cash prize is allotted. Some contests have fine print which suggests they don't dole out that cash in one lump sum.


I researched several but for now we’ll stick with my WD profile since that’s the one I entered.


Reasons for cost: 

Judges from legitimate contests are comprised of editors, agents, publishers, teachers, and other industry professionals who offer their time to read dozens of entries (some, like Whims of God, are lengthy novels) and may receive compensation for that time. Also, prize money matters. As far as cold, hard cash is concerned, WD’s grand cash prize for the Self-Published Book Awards is one of the largest at $10,000. Submission/entry fees go toward that amount, other costs associated with that prize, and the costs afforded to other winners’ packages. So, to me, and if you can afford it, the risk of losing a $100/125 entry fee against possibly winning $10K was acceptable in terms of contests.


WD’s (current) grand prize also includes:

  • An interview with them (winning entrant) in Writer’s Digest (March/April 2025 issue) and on WritersDigest.com

  • A paid trip to the Writer’s Digest Annual Conference, including a special trophy presentation at the keynote.

  • A coveted pitch opportunity where the winner will receive one on one attention from editors or agents.

  • Publication of an excerpt from their winning book on WritersDigest.com


So, while I agree that some writing contests are shady, legitimate contests do exist and are (from my perspective entering the Writer's Digest Self-Published Book Awards) worth the financial investment if you're looking for feedback from professional peers and if the prize (cash or other) is substantial. For WD’s contest, each entrant received helpful personalized feedback with suggestions, insights, and opinions from the judge assigned to their entry.


Which brings us to the other elephant in the room, the ever-present… “OK, but they’re only saying good things about your book because you paid them.” Who says they’re saying good things?🤔 While there are entities who may do this, I could find no evidence that WD does. On the contrary, I found the opposite. While researching, I came across conversations where former entrants were honest enough to discuss their feedback disappointments. If WD, or other legitimate entities are just raking in cash for positive feedback, I think we'd know it by now. That’s a significant risk for a business with a 100-year history—one that routinely interviews successful mainstream authors—of WD’s reputation to take on.

Are there plenty of pay-for-play type review, contest, and feedback sites out there? You bet! But I can confidently state that WD is not one of them. If you believe they are, I encourage you to reach out to WD’s contest representatives—two of whom I’ve had the pleasure of corresponding with and found to be both lovely and helpful—and tell them.


Receiving honorable mention meant I got what I call a “Good Citizenship Certificate” and nifty graphic which I can stick on my covers. Will that tweak sales? 🤷‍♀️Meh, who knows? But I did a thing with failing retinas and dwindling years and that was important to me.


What I found especially helpful about WD’s contest is that all entrants receive feedback from the judge/s assigned to their book. This was extra nice as it can offer professional tips for future writing endeavors.


Categories of Critique Include:

·         Exemplary

·         Satisfactory

·         Adequate

·         Lacking

 

Areas of Critique Are:

·         Structure, Organization, Pacing

·         Spelling, Grammar, Punctuation

·         Production Quality and Cover Design

·         Story, Topic Appeal, Plot

·         Character Development and Appeal

·         Voice and Writing Style


On the form, the judge is afforded space for in-depth critique and insights as to their individual opinions of the book. This, I both dreaded and happily anticipated. Now, again, some past entrants were disappointed in their critiques and, perhaps, rightfully so. A few mentioned that their critiques were thin and offered little in the way of helpful advice. As though the judge put little effort into their opinion and simply slapped on a word or two or, as one entrant wrote, “Regurgitated the plot.

My experience was more positive so I can only speak to that. All three pages of my feedback sheet were full of completed categorizations with personal critiques about the book (see feedback below). I was pleased with the insights which included a notation that I drone too much during dramatic scenes... duly noted. 😁 I was glad the judge took the time to add commentary useful as a puff quote for marketing material.

The only caveat to using these sections for marketing is that WD requests the quotes be cited in a certain way. For example, one comment on mine stated, “This story twists and turns like a creek winding through a forest. At times it moves more rapidly, and at other times it slows to a steady flow. But it always moves forward, carrying the reader along for the ride.” WD requests we write the credit as… “Judge, 32nd Annual Writer’s Digest Self-Published Book Awards.” So, that’s what I’ll do.

I have no complaints about entering the Writer’s Digest Self-Published Book Awards. I enjoy the publication, have attended conferences organized by their editorial staff, and have learned much from their articles. I trust their knowledge and will recommend the WD Book Awards as a legitimate way for independent authors to gain knowledge from industry experts, recognition from industry peers, highlight their books, and possibly win some much needed funds.


Below are my Critique Sheets:


Structure, Organization, Pacing: Please choose the statement that best applies to this book.

Reviewer 1

This book is exemplary in its structure, organization, and pacing. The structure of the chapters/parts aid in a compelling organization of the story or information. The pacing is even throughout and matches the tone/genre of the book.

Optional: Additional reader commentary related to Structure, Organization, Pacing:

Reviewer 1

The story twists and turns like a creek winding through a forest. At times it moves more rapidly, and at other times it slows to a steady flow. But it always moves forward, carrying the reader along for the ride.

Spelling, Punctuation, Grammar: Please choose the statement that best applies to this book.

Reviewer 1

This book has spelling, punctuation, and grammar corresponding with the region of the world from which the author hails (ex. British English or American English) or with where the book is set (including slang, vernacular, or dialect). These choices are intentional and implemented consistently throughout with few, if any, errors.

Optional: Additional reader commentary related to Spelling, Punctuation, Grammar:

Reviewer 1

n/a

Production Quality and Cover Design: Please choose the statement that best applies to this book.

Reviewer 1

This book is exemplary in production quality and cover design. The physical materials, printing, and binding are of professional quality and traditional industry standards. The typesetting and page layout (including illustrations, images, or figures) are easy to follow, thoughtfully designed, and error free. The cover appears to be professionally designed and is compellingly related to the content/genre of the book.

Optional: Additional reader commentary related to Production Quality and Cover Design:

Reviewer 1

Cover design is excellent. Back cover copy is well done. Interior formatting is good. The overall production is very professional.

Plot, Story, or Topic Appeal: Please choose the statement that best applies to this book.

Reviewer 1

This book is exemplary in its choice of topic or theme of the story. It is unique but still has strong appeal for most readers in its intended genre. If the book is fiction or narrative nonfiction, the book is well plotted. If the book is poetry or prescriptive nonfiction, there is a cohesive theme or delivery of information.

Optional: Additional reader commentary related to Plot, Story, or Topic Appeal:

Reviewer 1

This story will appeal to fans of Southern fiction along the lines of To Kill a Mockingbird. It is a sweeping saga that covers more than two decades. It is filled with quirky characters and plot twists that keep the pages turning.

Character Appeal and Development: Please choose the statement that best applies to this book.

Reviewer 1

This book is exemplary in character appeal (or interest) and development. All main characters (including antagonists) are unique and fully fleshed out with compelling, layered motivations and traits. Secondary characters are unique and have a meaningful purpose.

Optional: Additional reader commentary related to Character Appeal and Development (for fiction and narrative nonfiction only:

Reviewer 1

Characters are the strength of the work, along with the writing. They are fully developed. Each character grows as the author follows them from childhood through the teen years to young adulthood, dealing with life’s tragedies and events along the way. Secondary characters round out the story, providing context.

Voice and Writing Style: Please choose the statement that best applies to this book.

Reviewer 1

This book is exemplary in its voice and writing style. It has a unique voice, and the writing style is consistent throughout. The style and tone are also consistent with or will appeal to readers of the intended genre.

Optional: Additional reader commentary related to Voice and Writing Style:

Reviewer 1

The writing is top-notch, with evocative words and excellent analogies. The prose flows and keeps the reader engaged.

In a few explanatory sentences, please share with the entrant 1-3 of the most important aspects that need to be improved for this book to be more appealing/useful to readers and why.

Reviewer 1

There wasn’t much to nitpick. Some dramatic scenes go on for longer than needed and it ends up weakening the overall impact.

In a few explanatory sentences, please share with the entrant 1-3 things that you enjoyed or that readers will find compelling about this book and why.

Reviewer 1

She uses dialogue to do a lot of the heavy lifting and creates distinct voices for each character. The dialogue is authentic and does not come across as exposition intended for the reader.

 

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What I learned preparing for my in-person event.



Gain Insights from Experienced Authors

The first author sales event I noticed was shared by A.P. Goodman on her author’s page. She had banners, signs, and small trinkets related to her Magdalena Basil Trilogy teen reader books. The display was impressive, and I took note of every detail, down to how she stacked her books. As a novice, seeing an author who was clearly experienced in attending events was invaluable inspiration. The second author from whom I picked up ideas was Rob Neto, author of Beyond the Grate. Rob is everywhere, holding signings at Barnes & Noble locations, independent bookstores, and other venues. Months ago, Rob advised me to make eye contact with attendees and talk about something other than my book. That eased my anxiety about approaching total strangers and doing the unthinkable—telling them what my book was about. So, seek out wisdom from those more experienced. Authors who’ve cracked the in-person event code are like Yoda!


Contact the Locals

Reach out to nearby bookstores, local events, and festival organizers in your area. Sign up for local county/city social media pages where events are regularly announced. Events don’t have to be book-related. Craft fairs, farmers' markets, seasonal festivals, and local business gatherings are often eager to welcome vendors of all types. While some charge a fee, many don’t. Which event you choose will depend on your budget.


Order Books in Advance

If there’s one common mistake I’ve noticed when authors plan events, it’s last-minute—or worse, lost—shipments of books. If your event is scheduled for April, get your books delivered by March. Shipping delays from printers, distributors, and publishers can happen, and having to cancel an otherwise well-planned event would be disappointing. Order books well in advance of any sales event and sign up only after you’ve received your shipment and checked multiple copies for printing errors. This will ensure smooth planning with minimal stress.


Offer Treats

Cookies, cakes, candies, or other easy-to-hold treats subtly invite potential readers to stop

by and engage. Free treats related to your storyline provide an opening to discuss your book. In Whims of God, Mama Nash raises bees and sells blossom honey at local festivals. At my display table, I provided a basket filled with honey-flavored hard candies. Guests took a few pieces and stayed to chat. I find hard candies are ideal as they’re easy to handle and pocket, but any treat related to your book could work well for engagement. A note for children’s books: Make sure treats aren’t small enough to pose a choking hazard. Lollipops might be a safer option for younger visitors.





A Little Bling

Like treats, offering bookmarks, stickers, or other items related to your book is another way to prompt engagement. Along with the book, I offered bookmarks and tote bags (both from Etsy shops) for sale, either individually or bundled. Ordering metal bookmarks in bulk and adding beads myself cut down on overhead, and while I only sold five (at $5.00 each), I made back their base cost. Tote bags were pricier, and I made the mistake of printing them with only my book’s cover on the front. While my book cover is pretty, sayings or quotes about reading would likely appeal more to general audiences. That’s a mistake I’d caution against. I offered good-quality cardstock bookmarks with my website and logo on the front for free, tucking them inside books at purchase—a nice touch.


Questions for the Organizer

The organizer for my event, Carly McCurry, editor of The Cute North Georgian Magazine, reached out in August to invite me as a vendor at last month’s festival. She was detailed in her invitation, but there were questions I should have asked. One was about the space available. My table is six feet long, but I wasn’t sure how much space was allotted per vendor. This time, my space was ample, but if it hadn’t been, I would have needed a smaller table. Be sure to ask, “How much floor space am I allotted?” before setup. And bring a comfy chair or cushion to sit on—your back will thank you.


Payment Methods

With so many apps available, payment methods vary widely. In our small town, cash is still common, but it helps to offer other convenient options. I created an 8x10 graphic in Canva with QR codes linking to my book’s direct purchase page, CashApp, and Venmo accounts. I had it printed as a photo at Walgreens and picked it up the next day. Putting the graphic in a standing frame made it accessible. I did the same for eBook shoppers, creating a QR code linked to my eBook page. Shoppers could scan it with their phone and make a purchase with a click, and it worked well.


Have a Friendly Opener

Despite social interactions, I’m not very social. But life keeps putting me in situations where I need to engage. Initiating conversations isn’t my strength, so I came up with a question to entice shoppers closer: “Do you like Southern Fiction?” Before going into full-on “Chatty Cathy” mode, read body language—don’t shout it like a carnival barker. While some shoppers meandered, others moved quickly, signaling a clear “Don’t bother me!” vibe. I respected that. The slower walkers were more apt to engage, and those are the potential readers we want. Nearly everyone who stopped for a chat purchased a book, and we had a pleasant time discussing reading, the event, and even the weather.


Table Setup

Retailers design layouts based on consumer psychology. When designing websites and content years ago, I did the same. Books, however, pose a unique challenge. Selling food can trigger a hunger response, but reader interest requires more subtle nudges. Visual appeal is essential. Invest in a banner or two—it will add to your budget, yes, but it’s reusable. I was fortunate to be stationed near the festival doors. One of the first things shoppers saw upon entering was my “Whims of God” banner attached to the front of my table. This caught their attention. Once at the table, they read the quote on a vertical banner to their left, then glanced at two books displayed prominently on stands. Nearly every visitor who stopped by chose a book and read the blurb on the back. Nearly. Every. One. Those banners are indispensable, and I’m considering buying another.

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Okay, y’all. I‘ve been testing ad/marketing waters in Amazon and FB and thought I’d have enough data compiled to offer some insights. While I do have data, it’s all over the place. 🤦‍♀️ I ran a Zon ad in May—not knowing what I was doing—and gained little.  However, my budget was suuuuper low, so that may have been why.


Performance was better after increasing the budget, but even then… I only broke even. Then, Summer came and like a lot of sellers, I ran a sale on my eBook. THAT made a difference. The eBook was $4.99. I dropped the price to .99 and ran ads on FB and Zon… both avenues paid off. However, running both at the same time was dumb in that I couldn’t really pinpoint from where/which ad the sales originated. 🤦‍♀️ And their data propagation is all over the place, meaning neither venue displayed IRT (in real time) activity, so defining the origin was like playing pinball. If there is a way, I missed it in the tutorial.


And then… I got tired, so I stopped watching. Anyway, I learned enough to know what not to do.

  • Don't Go Cheap: I learned that (obviously) the higher the budget the better on Zon.

  • Zon is Not My Favorite: Zon is more complicated than FB. However, as a sales route, it provides more efficient direct sales than FB... but you pay for it.

  • Unintended Sales: The .99 sale drove print copy sales which I hadn’t anticipated. In the end, and again, with data still afloat, I can say that having a .99 sale WILL drive print book sales if—IF—your demographic are print readers. Which mine are.

  • More Product = Better ROI: Although consistent, my sales depend solely on my one little book. Even with good reviews, lovely emails, and in-person events, one product is not enough to sustain a healthy ROI (return on investment) as far as sales are concerned. Those with more than one book would probably benefit from a healthy ROI and marketing strategy within Zon and/or FB.


Wish I had more definitive ad-vice (see what I did there😂) but, outside telling you NOT to run ads on two venues at once if you want to define sales source🤦‍♀️, this is it. Overall, I’ll advertise on Zon again. It boosted sales faster (not necessarily better) than FB.



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Author M.A.Aikens
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