Okay, y’all. I‘ve been testing ad/marketing waters in Amazon and FB and thought I’d have enough data compiled to offer some insights. While I do have data, it’s all over the place. 🤦♀️ I ran a Zon ad in May—not knowing what I was doing—and gained little. However, my budget was suuuuper low, so that may have been why.
Performance was better after increasing the budget, but even then… I only broke even. Then, Summer came and like a lot of sellers, I ran a sale on my eBook. THAT made a difference. The eBook was $4.99. I dropped the price to .99 and ran ads on FB and Zon… both avenues paid off. However, running both at the same time was dumb in that I couldn’t really pinpoint from where/which ad the sales originated. 🤦♀️ And their data propagation is all over the place, meaning neither venue displayed IRT (in real time) activity, so defining the origin was like playing pinball. If there is a way, I missed it in the tutorial.
And then… I got tired, so I stopped watching. Anyway, I learned enough to know what not to do.
Don't Go Cheap: I learned that (obviously) the higher the budget the better on Zon.
Zon is Not My Favorite: Zon is more complicated than FB. However, as a sales route, it provides more efficient direct sales than FB... but you pay for it.
Unintended Sales: The .99 sale drove print copy sales which I hadn’t anticipated. In the end, and again, with data still afloat, I can say that having a .99 sale WILL drive print book sales if—IF—your demographic are print readers. Which mine are.
More Product = Better ROI: Although consistent, my sales depend solely on my one little book. Even with good reviews, lovely emails, and in-person events, one product is not enough to sustain a healthy ROI (return on investment) as far as sales are concerned. Those with more than one book would probably benefit from a healthy ROI and marketing strategy within Zon and/or FB.
Wish I had more definitive ad-vice (see what I did there😂) but, outside telling you NOT to run ads on two venues at once if you want to define sales source🤦♀️, this is it. Overall, I’ll advertise on Zon again. It boosted sales faster (not necessarily better) than FB.
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